Apptopia: since Trump was banned from Twitter, daily use of Twitter has remained remarkably consistent

Apptopia: Since Trump was banned from Twitter, daily use of Twitter has remained remarkably consistent  —  Trump’s presence on Twitter had no impact on how much people used it, contrary to the popular narrative. … For as long as Donald Trump was president, there was a common misconception that Twitter’s fate was tied to his.

Throughout the time that Donald Trump has been president, there has been a common misconception that Twitter’s fate is tied to his, as well. He made the point that his absence would result in Twitter losing truckloads of users and engagement, and as such, Twitter would be beholden to him as a result. In spite of this, the data shows that Trump did not appear to have had any discernible effect on how much people were using Twitter after Twitter banned him. 

A new study by mobile research company Apptopia has found that Twitter users have remained consistently active on the platform despite Trump’s ban last month. As the month of January wore on, Twitter barely registered a blip in the number of times its app was used by its users. Taking a look at the trend line that is shown in the chart, it is impossible to pinpoint the exact day of the ban itself.

It is hard for one person to have a significant impact on such large social networks apps as Facebook, Twitter, and Instagram. “Cultural events are seen much better in the data than any singular individual’s situation,” Adam Blacker, Apptopia’s VP of insights and global alliances, told me.

With the new data, first published here, Twitter has finally put to rest the notion that Trump was kept on the platform in order to increase engagement and to make money from advertising. As a matter of principle, Twitter kept Donald Trump’s account live in spite of his numerous violations of its rules. 

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