Nintendo’s global and US presidents discuss Animal Crossing: New Horizons, Switch, and the company’s forays into theme parks, movies, and more

Nintendo’s global and US presidents discuss Animal Crossing: New Horizons, Switch, and the company’s forays into theme parks, movies, and more — In June 2019, Nintendo announced that it was pushing the release date for Animal Crossing: New Horizons, an eagerly-awaited game for its Switch console, to March 20, 2020.

Despite Nintendo’s expansion into entertainment, it is still the games that are the focus of the company’s attention

This is an exclusive interview with Nintendo’s global and U.S. presidents about the company’s ventures into theme parks, movies, and beyond-and the importance of not getting distracted with other things.

us animal crossing new horizons switchmccracken
us animal crossing new horizons switchmccracken

Nintendo announced in June 2019 that it would be pushing back the release date for Animal Crossing: New Horizons, one of the most eagerly anticipated games on the Switch console, to March 20, 2020. It is asked that fans be patient with the company. The game had no idea that when it came out, there would be a worldwide pandemic affecting millions of people around the world, leaving millions of them stranded at home and more than a little stressed out. Its timing could hardly have felt any better.

There is an adorable little animal on every character in Animal Crossing: New Horizons, with the exception of the player, who is portrayed as an adorable little human. Their lives are full of leisurely, low-key activities that play out in real time instead of a breakneck pace that most video games have, and they inhabit cozy islands that live off the grid. The game has no explicit goal, and the game never comes to an end. A crucial component of the game is the fact that players are able to visit friends who are also playing the game and hang out with them, which makes the game’s fantasy islands feel more normal than they would in real life when the game went into lockdown.

It is no secret that the game has become a phenomenon. It has outsold every other Switch game in history except Mario Kart 8 Deluxe and has overflowed onto social media feeds where players shared their pleasant experiences.

Despite Shuntaro Furukawa’s 27 years of experience as Nintendo’s global president since 2018, as well as a 27-year veteran of the 131-year-old Kyoto, Japan-based game maker, he was startled by how deeply New Horizons resonated with people. In light of the fact that this was the latest installment in the two-decade-old Animal Crossing franchise, “to some extent, we did have a certain expectation that sales would do well,” he told me when we spoke recently, mostly through an interpreter, given the franchise’s enduring popularity. However, “last year, right before the release of this title, we observed that the pace of sales was very fast for this title. We weren’t expecting that to happen, and that’s something we didn’t see coming.”

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